Emerson Network Power (India) Pvt. Ltd. (ENPI) has launched a new model iTrust targeted primarily at banks, IT companies, telecom, industrial and medical segments. ITrust, the company believes, will allow ENPI to target the medium range UPS segment, which accounts for substantial part of the power conditioning segment.

Technology dependence in the SME and Enterprise segments is increasing exponentially given the need to link offices across rural and urban areas and ensure availability of mission critical applications. This has provided a fillip to the power-conditioning segment with its requirement of clean and uninterrupted power supplies. Using automation and offering remote management capabilities officials claim that iTrust enables faster ROI and offers the ENPI brand values of high-nine reliability and 24x7 uptime.

Shrikant Bapat, Country Champion - Uptime Solutions, said, "The fastest growing industries today require medium range UPSs but have often had to choose between higher technology or price. With the launch of iTrust customers will now have the benefit of international technology with maximum value for investment." Claimed to be the first truly online sine wave three phase UPS, iTrust combines the online double conversion capability of producing the cleanest power with consuming power from the main input with less than 3% input current harmonic to be the most environment friendly product in its range. The DSP capability allows remote monitoring and self-diagnostic program; and the IGBT rectifier provides for unity power factor and widest voltage band ranging from -45% to +15% to incorporate high surges and dips.