Mumbai, February 03, 2006: Emerson Network Power (India) Pvt Ltd. has announced plans to substantially enhance its current channel network. As part of its important strategy to ‘Meet IT’, Emerson announced plans to enroll Value Added Resellers (VARs) to boost its presence in the SOHO UPS market. The company has also announced a special focus on IT System Integrators to address the growing uptime needs of large enterprises and especially the CIOs/ CTOs.

With an active base of about 500+ VARs after its recent foray in the SOHO UPS business with the ITON range, Emerson will be rolling out a nationwide registration program to sign up between 800-1000 additional nominees. The company plans to amass the new registrations via a series of road shows and special marketing programs that will be undertaken across the country. There are exciting deliverables and products being planned for these registered VARs to make them sell UPS to SOHO/SMB segments easily. Emerson has already conducted successful road shows in 18 cities across India launching the ITON UPS.

Along with this breadth focus, Emerson Network Power has identified select IT System Integrators across the country in the first stage of its ‘Network Solution Partner’ engagement program. This program is rolled out as part of its strategic focus to Meet IT better. The company recognizes the growing concerns of business critical continuity and uptime being felt by IT managers. The Meet IT strategy is to reach IT managers effectively and address these concerns. For this purpose, a team of select IT System Integrators has been constituted who can complement their active network solutions with Emerson Network Power’s high availability solutions. Emerson’s plan is to tap into the base of the 35-40 identified large System Integrators in the country and empower them to communicate easily about the Uptime Solutions with the CIOs and CTOs. Emerson has also created a special profile for these partners referring to them as “Network Solution Partners”.

Within Emerson’s long standing pool of exclusive Enterprise Business Partners, the company is creating three partner certification levels – Platinum, Gold and Silver. These levels not only indicate the volume of business partners bring in but also depict the higher levels of engagement they have with customers. Each level of certification in turn gives Emerson’s partners more resources and more recognition to tap new markets and create new business opportunities.

"India has witnessed a strong growth in all three UPS segments i.e. SOHO, SMB and Enterprise. As these industry segments continue to grow, Emerson's new channel-centric strategy, scalable product line and channel programs firmly position the company to increase its revenue and target newer markets”, said Mr. Shrikant Bapat, Senior Vice President, Uptime Solutions, Emerson Network Power India.

“Emerson is the only player to offer a complete spectrum of Air & Power solutions Additionally, our new Business Critical Continuity model will enable partners to maximize revenue and provide great customer value”, he added.

Mr. Prashant Mehar, Corporate Champion- Channel, Emerson Network Power India, said, "Emerson's future growth is dependent upon success in the channel and we are committed to building mutually profitable businesses with our channel partners. The addition of Network Solution Partners in the channel network is the most important facet of our new channel strategy.. In the coming months we plan to launch new exciting products for SOHO / SMB and Next Generation Solutions for Enterprise segments.

Mr. Mandeep Gupta, Corporate Champion (Uptime Solutions) – Distribution, Emerson Network Power India said, “With its recent launch of ITON series UPS, Emerson has become an aggressive player in the SOHO segment. To achieve leadership in this segment, apart from other initiatives, Emerson is also encouraging more channel participation by organizing VAR meets and VAR registration programs across India. We believe that this approach will help us achieve tremendous success in the Indian UPS market.”

About Emerson Network Power (India) Pvt. Ltd

Emerson Network Power (India) Private Ltd., (formerly Tata Liebert Limited) is a wholly owned subsidiary of Emerson Electric USA, $US17.3 billion Fortune 500 Company. The Indian subsidiary was set up in September 1993, and is an established global leader in enabling Business Critical Continuity. The company provides best-in-class integrated network uptime solutions and offers solutions such as: AC Power (UPS), DC Power, Precision Cooling, Automatic Transfer Switches, Enclosure Systems, Site Monitoring & Services, Surge Protection Solution. Emerson caters to major industries such as IT/ITES/Data Centers, Telecom, Industrial, Government & SMEs. More information on Emerson Network Power, its services and products is available at: www.emersonnetworkpower.co.in.

About Emerson
St. Louis-based Emerson (www.gotoemerson.com) is a global leader in bringing technology and engineering together to provide innovative solutions to customers in electronics and telecommunications; process control; industrial automation; heating, ventilating and air conditioning; and appliance and tools. Emerson sales in fiscal 2004 were $US17.3 billion.

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