Highlights of Emerson’s
strategy
-
Launches
PNR 42 - unique floor mounting
rack for datacenters
-
Plans to
capture 15% market share by
2007 end
-
Company
to identify “Network Solution
Partners” to push sales
Mumbai, June 14, 2007 –
Emerson Network Power (India) Pvt
Ltd, (Emerson), a global leader
in enabling Business-Critical Continuity™,
has unveiled its strategy to capture
substantial share of the Indian
rack solutions segment. As a part
of its strategy, Emerson will primarily
target datacenters in IT, ITES and
Telecom verticals with an aim to
capture 15% of the estimated Rs.
450 crore IT and Telecom rack solutions
market by end of 2007.
PNR 42
Emerson has announced the launch
of PNR 42, a unique floor mounting
rack solutions for datacenters,
in the Indian market. This high
quality rack is specially designed
for cabling, networking and light
server applications.
PNR 42 is a complete sheet steel
structure and is designed for easy
configuration and mounting Flexibilities.
The folded sheet steel frame gives
it the capability to handle static
load of 350 kgs. The top cover design
enables effective air management
and easy cable entry. With features
like the double sided door configurability
and 65% perforations, the PNR 42
offers an unmatched combination
of aesthetics, design and superlative
performance.
Commenting on the launch, Mr.
Sandeep Nair, MD, Emerson Network
Power India said, “The
Indian rack solutions segment has
tremendous potential and we are
confident of garnering a substantial
market share in coming years. India’s
emergence as the back office hub
of the world coupled with the exponential
growth of telecom and other segments
has driven the need to develop and
maintain world-class datacenters.
Our high-tech rack solutions, which
will offer turnkey solutions to
all organizations, will help plug
an important need felt by data centres
and thereby help us further extend
our leadership in the enterprise
segment.”
Emerson entered the rack cooling
solutions segment last year post
its acquisition of Knurr AG, the
global leader in Rack and Enclosure
Technologies for IT and Telecom
vertical. With the launch of rack-cooling
solutions as part of its portfolio,
Emerson Network Power now delivers
the broadest portfolio of technologies
- taking proven cooling technologies
from room-level applications and
integrating them into the rack.
To effectively reach its target
audience across India, Emerson will
adopt a unique sales model. In this,
apart from selling to prospective
customers directly, Emerson will
identify and select large System
Integrators (SIs) who will actively
support the sale of rack solutions.
Through this model, Emerson aims
to leverage the relationship that
these System Integrators share with
the IT managers and educate them
on the relevance of ‘Business
Critical Continuity’. Emerson
has also created a special profile
for these partners referring to
them as “Network Solution
Partners” and plans to tap
8-10 NSPs for its rack solutions
business.
About Emerson Network Power
(India) Pvt Ltd
Emerson Network Power, a business
of US$ 20.1 billion Emerson (NYSE:EMR),
is the global leader in enabling
Business-Critical Continuity™.
The company is the trusted source
for custom, adaptive and ultra-reliable
solutions that enable and protect
its customers’ business-critical
technology infrastructures. Backed
by the largest global services organization
in the industry, Emerson Network
Power offers a full range of Innovative
Power, Precision Cooling, connectivity,
Automatic Transfer Switches, Enclosure
Systems, Site Monitoring & Services,
Surge Protection Solution and embedded
products and services for computer,
communications, healthcare and industrial
systems. For more information on
Emerson Network Power, its services
and products visit www.emersonnetworkpower.co.in
and for information on the full
spectrum of enterprise-wide solutions
from Emerson Network Power, visit
www.emersonnetworkpower.com
For more information contact
Priyank Dubey/ Disha Hoskote
Text 100 Mumbai
Tel: +91 9892525311/ 9819779766
Email: priyankd@text100.co.in/
dishah@text100.co.in
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