India, October 08, 2008: Emerson Network Power (India) Pvt Ltd has announced plans to substantially enhance its current channel network. The company will focus specially on enhancing their distribution network through its National Distributors and is planning to double their VAR base in next 12 months. This in line with their strategy to expand in up country markets and have focused VAR programs to increase its reach, deeper in the market.

Emerson are strengthening their Channel partner relationships with several new initiatives, aggressive schemes and further emphasizing on their existing Channel structure. The company’s endeavour is to ensure they keep adding Value to their Channel Partners who in turn become better placed to address the end customers.

Today, Emerson has a huge basket of products & solutions for its Channel Partners. While the company offers a complete bouquet of UPS products starting from a 600VA to 4800KVA, it also offers complete range of Precision ACs, TVSS, Server Racks & end-to-end Data Centre Solutions.

Mr. Mandeep Gupta, Country Manager–Channel Business, Emerson Network Power (India) Pvt Ltd said, “At Emerson, we believe that the only way to minimise the threats is to equip the partners for upselling. If they are into Box Selling, they need to shift their focus to become Value Added Resellers and if they already are in VAR space they need to hone their Skill Sets to become Network Solution Partners, thereby creating value for themselves and for their Customers. Our economy is booming and industries are growing at an exponential rate. It is an ideal time to be in the Indian market. Channel partners are an integral part of a business set up and are in a good position to leverage the surge in the Indian economy. Our plans are to further strengthen our reach by going to new geographies, alliances and are going to focus more and more on large deals and continue to enrich our partners.”

He further added that, “Today, with support from more than 1, 250 VARs we have been able to expand our reach deeper into the country. We are grateful to all our partners who have been part of our journey to success.”

In 2008, Emerson focussed on Network Solution Partner (NSP). Program at APAC level. Emerson will continue their entire engagement programs and focus on increasing and doing more business with Network Solution Partners. Recently, the Emerson concluded a four city Network Solution Partner meet in Delhi, Mumbai, Chennai and Bangalore. This was in line with its strategy to create awareness about Energy Logic, where the company announced plans to enroll these partners to boost its presence in the datacenter market. Now, the company is planning to take it forward to more cities in this quarter.